Thinking out of the box |
At the beginning, we were brainstorming about the solution for main problems in Terveystalo's B2B sales. The problem concerns the selling of Terveystalo's products and services mainly to SME's. The potential customers do not contact Terveystalo before making the decision to buy their services or not. This also means that Terveystalo won't be able to sell the potential customers any extra services or customize the health care package.
Some of the ideas we came up with includes the following:
- Interactive Poster
- Introduction or behind-the-scenes videos
- Animations
- Visualized reports/posters..
The idea we settled for is described in the blog-post below. The gamification aspect of the main idea can be executed in various ways. The idea we settled for brings information and data about Terveystalo's service in a form of a Matrix or Grid. You can read more about it in the blog-post below. The idea has been sent to the representatives of Terveystalo, and we now wait for comments on our idea. When Terveystalo comments on our idea, we can make some changes to our idea if needed, or continue on designing our idea and then execute it.
There has still not been any changes to the roles of each team member, this might change when we actually start executing our idea. The roles at moment are as follows:
Project Manager: Alex
Vice Project Manager: Valtteri
Programming: Li, Iiro, Yinan, Valtteri (Programming team leader: Iiro)
UI planning: Roosa and Michael
Photography: Yinan
Drawing: Roosa
Graphics: Michael
Documentation: Haris, Michael, Alex
Animation: Li
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