Brainstorming Ideas

There was a lot of discussion and brainstorming for ideas in the group meeting. Every member of the group was coming up with good ideas. The common point we chose to develop was regarding data. Mainly data and information about Terveystalo’s health care packages for b2b customers. How to actually gamify this was the real task once we’d chosen that common point. Below is one of the most agreed on idea we had.

Calculation Matrix

The idea is to have this grid/matrix of questions and themes. Each cell would have a word, question or statement. These could be about anything Terveystalo would want them to be. Some examples could be the size of the company (<20, <200, <1000 etc.), the field the customer is operating in (office, construction, trucking...), is the customer interested in preventative care or just a basic healthcare package, how many times the company needs healthcare services/month, it could also include some common health issues, like back problems. The point is, that the potential customer could click on the cells that interest the company or that provide some facts or figures relating to their field.

Under the grid there could be a text field/graph/road map/poster… illustrating in real time the choices user has selected, it could offer some extra info and encourage the customer to select more cells. Perhaps the potential customer gets some small useful and funny facts when they click open the cells. When clicking and unclicking cells there could also be some kind of calculator calculating an approximate cost and savings based on the selected cells. When the customer has chosen the cells he/she wants, they then get an attractive animated poster or report and gets to submit their contact information.

The idea stated above could also be visualized in other ways, but the common point would stay the same, as in info about Terveystalo’s health care options for Business Customers. Another visualization could be to create a roadmap, almost like a pirate map. There, the potential customer goes through various steps, one by one, building the package he/she wishes to have and at the end of the survey gets a similar poster or report stated in the example above.

We chose this main idea of presenting info because Terveystalo emphasized that potential customers make their choice before contacting Terveystalo. The wish was to reach SME, but it would be positive if it could include LE as well. In our idea that is possible. Choosing an animated or otherwise attractive (e.g) poster on the index page, it would draw attention to the customer. When clicking on that, it would open the actual app. Terveystalo also emphasized that they want the customer to leave their contact info, so that Terveystalo could contact them to be able to F2F selling. That is also possible in this web app. By chosing this main idea, there are several ways to actually gamify this, so adjustments can easily be done later on.