The meeting began at 2:15 at Terveystalo Piazza in Helsinki. Present at the meeting was the PO (Thomas Hynninen - sales and accounting, Thomas Westerholm - Service Director of Occupational Healthcare). From the Diva group, present was Michael, Alex, Yinan, Li, Haris, Roosa, Iiro and our tutor Balsam.
The meeting began with a general introduction. We were given a PowerPoint presentation, which contained general information about Terveystalo and the answers to the questions that we sent them. The presentation will be sent to us later. They will also send us some material which is in Finnish and needs to translated. That includes charts, data maps, statistics and diagnostic charts.
During the presentation they also told us that digitalization is important for modern healthcare and it drives healthcare services forward.
B2B customers' contact with Terveystalo goes both ways, customers contact Terveystalo and Terveystalo contacts customers. This is how Terveystalo define customer needs.
One of the main problems they are facing, is how to expand their services to SME's. It is also difficult to define healthcare as a product and place a value of health because it's intangible.
Terveystalo's goals and aims for this project:
- To encourage SME's to contact them and to reach face to face phase of the selling process to discuss the proposals before making a deal
- To improve their website or create another channel where decision makers of potential customers search for information.
Before the meeting ended, there was a short session where we asked questions about what they would be requiring from us. All in all, we got some good information and now have a much clearer picture of what Terveystalo wishes us to do.
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| Team Diva (Valtteri Vainio missing from the picture) |
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