Wednesday, November 11, 2015

Interesting examples and articles regarding Gamification

Products and concepts:


http://www.massgeneral.org/about/infocus/
A solution which teaches user facts of the company by allowing user to spin around different numbers  in 3d format and when number is clicked for example “1997”, the page will tell you what happened to company on that specific year.


https://www.youtube.com/watch?v=itjid0VP7aY
Firstly, private hospital service means expensive, cost and unaffordable in Finland. If you have another choice, you won’t visit the private hospital, so I take this thinking to do the search. I found an interesting concept based on our project from an auto manufacturer’s commercial that is Bentley. The spirit from this video is exchanging the social status. No matter of which social status you are at rich or needy, you still can enjoy the fun of driving Bentley. Personally, I feel we are supposed to utilize or combine this ideal to do a service or a conduct for Terveystalo to propagate the private hospital service.

https://youtu.be/3-1PSE6g2WQ
We all have bad habits we’d like to break and good one’s we’d like to cultivate. Examples include starting and maintaining an exercise program, and quitting smoking. Willpower is often the issue that keeps us from managing these goals. Super Better, an app designed by gamification expert, aims to help people conquer bad habits and make the process less painful. Super Better includes rewards and quests where players unlock new challenges on their path to health and well-being. There is also your own personal, “Secret Lab” where you can track your progress. Also, with the help of Allies (other players) Super Better provides a social support system that creates a system of accountability as well as motivation to stay on track.

Video Link
The video is an example of the gamification of everyday life, in a more traditional game style.

Articles: 


https://www.marketingsherpa.com/article/how-to/6-tactics-b2b-marketers
http://cdn2.hubspot.net/hub/317996/file-397237611-pdf/documents/gamification_v3.pdf
The key  character of this article is to explain the core of GAMIFIED MARKETING, which is about addiction. There are 7 good examples about gamified B2B marketing.

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